Headlines For Every Situation
Your Advertising Headline is the "Ad" for your Ad. Knowing how to get your advertising piece read is strictly a factor of whether your headline demands attention. Here are 100 Advertising Headlines That Work and can be changed to fit any product or service. No doubt you have seen some of these already and that's because they work. Please do not use these headlines randomly. It is best to find out exactly what words and phrases motivate your potential customer to take action.
Remember that your ultimate goal is to sell something to someone. Right? If this is not the case, then you need to reconsider your marketing strategy. Although your strategy may be multi-leveled with your first goal to capture information about your customers, ultimately you want those customers to buy something. There may be some exceptions to this, such as companies that only conduct surveys for the purpose of gathering market intelligence that they can sell to other companies.
A good marketer will complete a series of customer surveys (or focus groups) by market segment to determine the "Hot Buttons" or motivating factors that get people to read their ads. Even though you may have the best product or provide the best service, nobody will ever know that unless you get them to read your ad (or email).
This sampling of headlines (subject lines) have been proven to work and are based on motivating people by using words and phrases that trigger their reticular activator and result in a response.
100 Advertising Headlines That Work
Headlines for Every Situation
1. The Secret of Making People Like You
2. A Little Mistake That Cost A Farmer ,000 A Year
3. Advice To Wives Whose Husbands Don't Save Money -- By A Wife
4. How To Get Your Cooking Bragged About
5. Are You Ever Tongue-Tied At A Party?
6. How A New Discovery Made A Plain Girl Beautiful
7. The Most Important Bible News In 340 Years
8. Free! Our Latest Opinion On Any 3 Of 1,200 Widely Held Stocks
9. Who Else Wants A Screen Star Figure?
10. Do You Make These Mistakes In English?
11. At 60 Miles An Hour The Loudest Noise In This New Rolls-Royce Comes From The Electric Clock
12. Hands That Look Lovelier In 24 Hours -- Or Your Money Back
13. You Can Laugh At Money Worries -- If You Follow This Simple Plan
14. Why Some People Almost Always Make Money In The Stock Market
15. When Doctors 'Feel Rotten' This Is What They Do
16. It Seems Incredible That You Can Offer These Signed Original Etchings -- For Only Each
17. Five Familiar Skin Troubles -- Which Do You Want To Overcome?
18. Which of These .50 to .00 Best Sellers Do You Want -- For Only Each?
19. Who Ever Heard Of A Woman Losing Weight -- And Enjoying Delicious Meals At The Same Time?
20. How I Improved My Memory In One Evening
21. Discover the Fortune That Lies Hidden In Your Salary
22. Doctors Prove Two Out Of Three Women Can Have More Beautiful Skin In 14 Days
23. How I Made A Fortune With A 'Fool Idea'
24. How Often Do You Hear Yourself Saying: 'No, I Haven't Read It: I've Been Meaning To!'
25. Thousands Have This Priceless Gift -- But Never Discover It!
26. Whose Fault Is It When Children Disobey?
27. How A 'Fool Stunt' Made Me A Star Salesman
28. Do You Have These Symptoms Of Nerve Exhaustion?
29. A Challenge To Women Who Would Never Dream Of Serving Margarine
30. Do You Have A 'Worry' Stock?
31. How A New Kind Of Clay Improved My Complexion In 30 Minutes
32. 161 New Ways To A Man's Heart -- In This Fascinating Book For Cooks
33. Profits That Lie Hidden In Your Farm
34. Is The Life Of A Child Worth To You?
35. Everywhere Women Are Raving About This Amazing New Shampoo!
36. Do You Do Any Of These Ten Embarrassing Things?
37. Six Types Of Investors -- Which Group Are You In?
38. How To Take Out Stains... Use (Product Name) And Follow These Easy Directions
39. Today... Add ,000 To Your Estate -- For The Price Of A New Hat
40. Does Your Child Ever Embarrass You?
41. The Biggest Problems You'll Have With Most Plumbers...and How Mr. Stevens Overcomes Them All.
42. How To Give Your Children Extra Iron -- These Three Delicious Ways
43. To People Who Want To Write -- But Can't Get Started
44. Revolutionary New Kind Of Drain Opener Invented; Unclogs Drains In 1 Second
45. Our Employee Screening Test Is So Stringent That 71% Of Applicants Flunk The First Time. And 54% Never Pass. (Guess Who You're Hiring When You Hire Temps From Our Competitors.)
46. Percentage Of ABC Candidates Who Certify Before The End Of The Program - Us: 96% Them: 21% (We're A Little Bit Higher.)
47. They Laughed When I Sat Down At The Piano -- But When I Started To Play!
48. Is Dry Skin Making You Look Older Than You Should? Touch These 5 Spots And Find Out
49. Free To High School Teachers-- To Others
50. Who Else Wants Lighter Cake -- In Half The Mixing Time?
51. Companies Who Only Want Their Ruggedized Computer To Last 5 To 8 Months Should Buy Cheap, Low-End Systems. The Other 99% May Want To Consider Investing A Little Extra Money In DCI's Pro Server.
52. Pierced By 301 Nails... Retains Full Air Pressure
53. No More Back-Breaking Garden Chores For Me -- Yet Ours Is Now The Show Place Of the Neighborhood
54. Do You Really Want The Lowest Bidding Temp Agency To Provide Employees For Your Million Dollar Project?
55. How Much Is 'Worker Tension' Costing Your Company?
56. To Men Who Want To Quit Work Someday
57. 1,172 Credit Union Specific Forms In Stock ALL The Time. Other Companies, Unexplainably, Have Zero.
58. Buy No Desk -- Until You've Seen This Sensation Of The Business Show
59. Crummy CD's: .95. CD's You Actually Want: .95. If You Like This Pricing Schedule, We Invite You To Shop Across The Street At CD Warehouse.
60. 'I Lost my Bulges... And Saved Money Too'
61. Why (Brand Name) Bulbs Give More Light This Year
62. Right And Wrong Farming Methods -- And Little Pointers That Will Increase Your Profits
63. New Cake-Improver Gets You Compliments Galore!
64. Imagine Me... Holding An Audience Spellbound For 30 Minutes!
65. How To Do Your Christmas Shopping In 5 Minutes
66. Protect Yourself From Being BURNED By IT Candidates Who Over-Represent Their Skill Level.
67. Now Any Auto Repair Job Can Be 'Duck Soup' For You
68. Can You Spot These 7 Common Decorating Sins?
69. It's A Shame For You Not To Make Good Money --When These Men Do It So Easily
70. You Never Saw Such Letters As Harry And I Got About Our Pears
71. Thousands Now Play Who Never Thought They Could
72. Great New Discovery Kills Kitchen Odors Quick! -- Makes Indoor Air 'Country-Fresh'
73. Make This 1-Minute Test -- Of An Amazing New Kind Of Shaving Cream
74. How A Strange Accident Saved Me From Baldness
75. Men Who 'Know It All' Are Not Invited To Read This Page
76. For the Woman Who Is Older Than She Looks
77. Pop Quiz: Is It Worth An Extra 5 a Month To Put Your Out Of Town Executives In A Fully Furnished, Well-Equipped 1,250-Square Foot Apartment Instead Of A Stripped-Down 230-Square Foot Sardine Can Of A Hotel Room?
78. Check The Kind Of Body You Want
79. Play Guitar In 7 Days Or Your Money Back
80. Here's A Quick Way To Break Up A Cold
81. Nobody Should Be Allowed To Have Anything To Do With Advertising Until They've Read This Book At Least 7 Times
82. Last Saturday We Were Robbed. Where The Hell Were The Police?
83. If You Were Given 0,000 To Spend, Isn't This The Kind Of (type of product) You Would Build?
84. Last Friday...Was I Scared! My Boss Almost Fired Me!
85. 76 Reasons Why It Would Have Paid You To Answer Our Ad A Few Months Ago
86. After A Back Injury At Your Company, If You Take The Wrong Action In The First 45 Minutes You Could Have Dramatically Higher Costs, Significantly Longer Recovery Times, and Frustrations You Wouldn't Believe.
87. Don't Let Athlete's Foot 'Lay You Up'
88. Are They Be Promoted Right Over Your Head?
89. This Horse Paid My Daughter's Way Through College
90. A Wonderful Two Years' Trip At Full Pay -- But Only Men With Imagination Can Take It
91. What Everybody Ought To Know About This Stock And Bond Business
92. Money-Saving Bargains From America's Oldest Diamond Discount House
93. Former Barber Earns ,000 In Four Months As Real Estate Specialist
94. Free Book -- Tells You Twelve Secrets Of Better Lawn Care
95. Greatest Gold-Mine of Easy 'Things To Make' Ever Crammed Into One Book
96. How To Get Your Children Stuck Into A Book Instead Of Glued To The Television
97. Now! Own Florida Land This Easy Way... Down And A Month
98. Take Any Three Of These Kitchen Appliances -- For Only .95 (Values Up To .45)
99. A Hog Can Cross The Country Without Changing Trains -- But You Can't!
100. One Place Setting Free For Every Three You Buy!